Get your brand in shape for Gen Z’s health and fitness push

Gen Z is widely regarded as an active generation. They exercise frequently, view working out as a...

What's on the student calendar for Q1 2025? 

Cold days, long nights… it must be that time of the year again.

But with every new year comes new opportunities...

Step into the £519m world of sneakers with Gen Z

For Gen Z, sneakers aren’t just shoes–they’re all about expressing personality, style and individualism.

...

Tap into Gen Z’s £1.2bn fashion purchasing habits 

Fashion is forever, but young people are carving out new trends by embracing fresh looks, discovering styles...

How can your brand win big with Gen Z gamers? 

Did you know that one-third of students play video games daily?

Gen Z and gaming go hand in hand and, of those...

Game on: how to tap into Gen Z’s £279m gaming opportunity

It’s no secret that video games are popular, but it might surprise you just how much Gen Z admire...

Get ready for holiday season spending

Just when you thought students would be keeping their heads down following a long summer and the return to campus,...

Despite older generations often dubbing Gen Z as lazy, that stereotype couldn’t be furtherfrom the truth. In a constant effort to supplement their income,...

Across the next 6 months, students are set for a projected total monthly spend of £1BN onfood and drink. They’re high-frequency purchasers, which presents a...

Gen Z represents a wealth of untapped potential, yet so many brands still don’t understandwhat makes students tick. To truly win with this generation, you need...

As Gen Z prepare to head back to university, there’s a huge opportunity for brands to seize.Students will be stocking up on everything they need to hit the...

Gen Z boasts a well-earned reputation for being a notoriously tricky demographic to get onyour side. So, how do you make students fall in love with your brand?...