Step into the £519m world of sneakers with Gen Z

For Gen Z, sneakers aren’t just shoes–they’re all about expressing personality, style and individualism.

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Tap into Gen Z’s £1.2bn fashion purchasing habits 

Fashion is forever, but young people are carving out new trends by embracing fresh looks, discovering styles...

How can your brand win big with Gen Z gamers? 

Did you know that one-third of students play video games daily?

Gen Z and gaming go hand in hand and, of those...

Game on: how to tap into Gen Z’s £279m gaming opportunity

It’s no secret that video games are popular, but it might surprise you just how much Gen Z admire...

Get ready for holiday season spending

Just when you thought students would be keeping their heads down following a long summer and the return to campus,...

Despite older generations often dubbing Gen Z as lazy, that stereotype couldn’t be furtherfrom the truth. In a constant effort to supplement their income,...

Across the next 6 months, students are set for a projected total monthly spend of £1BN onfood and drink. They’re high-frequency purchasers, which presents a...

Gen Z represents a wealth of untapped potential, yet so many brands still don’t understandwhat makes students tick. To truly win with this generation, you need...

As Gen Z prepare to head back to university, there’s a huge opportunity for brands to seize.Students will be stocking up on everything they need to hit the...

Gen Z boasts a well-earned reputation for being a notoriously tricky demographic to get onyour side. So, how do you make students fall in love with your brand?...

It’s no secret that Gen Z are a little bit… unique. However, despite all of their challenges,students are resilient and focus on self-improvement, whether...

Gen Z is the first generation to have grown up with tech as an integral part of their lives, soit’s no surprise that their purchasing behaviours are slightly...